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Hooray! Joe Fresh Introduces New Sizes


On August 11th Joe Fresh introduced their new line of clothing for the curvier woman. I have to say, I’m SUPER excited about it!

Joe Fresh now offers clothing for women from sizes 0 to 22 and XS to 3X. Previously their sizing only went up 16 & XL.

In a statement Ian Freedman, president of Joe Fresh says “As our brand continues to evolve, we are committed to providing out customers with products that suit their needs while delivering the same style and value”.

Canada’s plus-size market is still very small. The few stores that offer sizes 16+ include: Forever 21, Torrid, Addition Elle, and Old Navy.

I love that Joe Fresh has a contemporary image to their brand. Their new collection offers basics such as: cardigans, jeans, and cami’s. As well as fashionista staples like a moto jacket & vegan leather pants. Joe Fresh also confirmed that all sizes will have the same pricing.

Take a peek through the slideshow at my favourite looks from their collection! Image Source: Joe Fresh

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